Innovation by design thinking & doing
Innovation by design thinking & doing
Fibonacci Ventures is fascinated by innovation.
It is fascinating to experience the creation of a new thing, a new ‘whole’ that is merged from the combination of many different single elements.
The application of creativity in a process from first initial spark to a new product or service can be a beautiful, interesting and powerful thing. But this is also (often) a long, difficult and chaotic process that requires a lot of hard work.
Nowadays, the application of creativity in organisations draws more and more attention and the amount of ‘magic tools’ is endless. Tools like Design Thinking are certainly very useful and, in many cases, can provide impressive results.
However, a tool is only as good as the organisation using it. So, eventually, learning to master the tools is only a means to an end. In the end, the organisation should ‘become the tool’.
Fascinating …
Fibonacci Ventures likes to share its fascination for innovation by helping organisations (learn to) innovate.
This done by using Design Thinking theory and practices and by helping organisations to apply, develop and embed this within the organisation.
This help can be provided in the form of:
When you need additional capabilities or manpower for your project or an interim solution for your organisation.
When you want to learn more, apply the design thinking methodology in your organisation or want to investigate the possibilities for innovation.
When you want to brainstorm on possibilities, need some sparring or coaching or when you just would like to share your ideas.
When you have plans or ideas and would like to turn these into a new venture.
Design Thinking (and other design-related principles) should not be considered a replacement for other or more ‘traditional’ business approaches but can prove to be a powerful additional tool for innovation when used correctly – and continuously!
The embedding of a Design Thinking approach into the organisation is therefore a crucial starting point for the creation of a basis for sustainable innovation. Since innovation is often a long -if not endless-, difficult and chaotic process that requires a lot of hard work, the ‘doing’ is eventually what it is all about.
Fibonacci Ventures can help you with both the ‘thinking’ and the ‘doing’.
About Fibonacci Ventures
Fibonacci Ventures has been started by Jaap Pijbes in 2014. Jaap likes to share its fascination for innovation by helping organisations (learn to) innovate.
This is done by using Design Thinking theory and practice and by helping organisations to apply, develop and embed this within the organisation: Fibonacci Ventures can help you with both the ‘thinking’ and the ‘doing’ and often works together with a network of experienced colleagues.
Jaap has an Industrial Engineering & Management degree from the University of Twente in Enschede and has 18 years experience as an entrepreneur with a number of companies and start-up’s.
Inprevious companies, Jaap has worked in a wide variety of subjects like IT concept development (mobile postcard services, return-logistics, e-learning and health), manufacturing & production, Pharmaceutical robots, and consultancy.
And, although the development of these ventures has in most cases been successful, the fascination for ‘applied creativity’ultimately required more attention. As a result of this Fibonacci Ventures saw the light in 2014.
Why the name Fibonacci?
The application of creativity in a process from first initial spark to a new product or service can be a beautiful, interesting and powerful thing. This creation of a new thing, a new ‘whole’ that is merged from the combination of many different single elements is beautifully represented in the ‘Fibonacci sequence’.
This sequence starts with 1, and each number is the sum of the previous two numbers: 1, 1, 2, 3, 5, 8, 13, 21, 34, 55 etc.
When any number in the Fibonacci sequence is divided by its predecessor in the sequence the result will gradually get closer to the number 1,6180 or ɸ, the so-called ‘Golden Ratio’. In mathematics, two quantities are in the Golden Ratio if their ratio is the same as the ratio of their sum to the larger of the two quantities.
When squares are drawn and arranged based on the numbers in the Fibonacci sequence and connected by arcs, the result will be a Fibonacci spiral:
Both the Fibonacci sequence and the Golden Ratio can be found in a surprising number of different fields like architecture, painting, music, nature etc.
A short background on the person Fibonacci:
Leonardo Bonacci (also known as Leonardo Pisano) was an Italian mathematician born around 1170 to Guglielmo Bonacci. His name Fibonacci originates from the Italian ‘son of Bonacci’ (Figlio di Bonacci).
Fibonacci learned about the advantages of the Hindu-Arabic numeral system during his many travels around the Mediterranean and soon became a big supporter of this system.
In 1202 he completed his book ‘Liber Abaci’ in which he also published a sequence of numbers later known as Fibonacci numbers.
Interested? Would you like to know more, discuss possibilities or like to share your fascination? Give me a call or send me an e-mail:
+31 6 24 23 87 75
Hilversum, The Netherlands
